Search and lead capture, built in from day one.
Search foundations, analytics, lead capture, integrations and practical automation built into the experience rather than bolted on later.
Start a project
Why it belongs in the build
Search and measurement are far easier to get right while a site is being built than to retrofit afterwards. Titles, structure, speed and tracking are all decided during the build, whether anyone plans them or not.
Black Pixel plans them. The site goes live with the foundations in place, connected to the tools you already use, so every enquiry lands somewhere useful.
What this work covers
Technical search foundations
Page titles, descriptions, headings, structured data, sitemaps and fast loading, done properly on every page.
Local search setup
Google Search Console and Google Business Profile set up and connected to the site, so you can be found in your area.
Analytics
Measurement of visits, sources and enquiries, so you can see what the site is actually doing.
Lead capture
Forms that land in your inbox or CRM, with the details you need to follow up.
Integrations and automation
Practical connections to your CRM, email and booking tools, so routine follow-up does not depend on someone remembering.
Search rankings take time, and nobody can honestly guarantee a position. What we can make sure of is that nothing on your site is holding you back.
Who it suits
Service businesses that sell expertise, care and craft. Black Pixel has experience in architecture, engineering, construction, recruitment, childcare, education, trades and retail.
Based in Sydney, working with businesses across Australia.