Website strategy, before anything is designed.
Positioning, website structure, customer journeys and conversion planning, agreed before design begins.
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Why strategy comes first
Most websites that underperform were designed before anyone agreed what they were for. The result is a site that looks fine and does very little.
Strategy fixes the order of work. First what the business does, who it is for and why a buyer should choose it. Then the pages, the journeys and the measures. Only then the design.
What the strategy work covers
Positioning
What you do, who for and why you over the alternatives, written in the plain words a buyer uses.
Website structure
The pages the site needs, how the navigation works and what each page has to do.
Customer journeys
How a visitor gets from a first search to an enquiry, and what they need to see along the way.
Search intent
The terms your buyers actually search for, mapped to the pages that should answer them.
Conversion planning
What counts as a lead, where it is captured and how it will be measured.
Who it suits
Service businesses that sell expertise, care and craft. Black Pixel has experience in architecture, engineering, construction, recruitment, childcare, education, trades and retail.
Based in Sydney, working with businesses across Australia.